NEW PRODUCT DEVELOPMENT EVENT BY ED CELL @ NRIIT

New Product Development (N.P.D.) range from new-to-the-world products that create an entirely new market to minor improvements or revisions of existing products. Entrepreneurship Development Cell (E.D.C@N.E.A.N) had conducted an event “New Product Development” to bring out new ideas and concepts about New/Innovative products which involved the following stages in their concept. To minimize the risk of new product failure, new product development follows a structured process.

• Idea Generation.
• Idea Screening.
• Concept Development & Testing.
• Marketing Strategy Development.
• Business Analysis.
• Product Development.
• Market Testing
• Commercialization.

This event had created a platform for the budding entrepreneurs who are enthusiastic in the startup.

Venue: NRI Institute Of Technology, Vijayawada

Date: 27/08/2019

Beneficiaries: Science & Technology Students (17 Students)